Social Engagement is the Way Forward for SEO
Social Engagement is the Way Forward for SEO: “
This guest post is by Sanjeev Mohindra of Makewebworld.
SEO is one of the most used—and most mysterious—words in the blogging world, but it is one of the best ways to gain free organic traffic for your blog.
Till now, the strategy for SEO has been to create a new post with good on-page SEO techniques, and do the promotion to create a great off-page SEO. This ends up generating a good rank for your post and brings traffic.
A change in tack
Have you noticed a shift in this strategy? Check out the below screenshot. I took this while I was searching for “Web world” on Google.
You can see that two articles from my site, Makewebworld, are featured on the first page of results for this very competitive term. Is it actually true?
Well, if you do the search you will not get the same result. My domain name contains the term “web world, nut other than that, I’m not optimizing my content for that term. So how would my site end up on the first page of Google results?
It happened because I was logged in my Google account while doing the search. I have shared these posts with my circles in Google+. So Google showed me results based on my user account, rather than general rank system.
Now take a look at the result below, which I saw when I logged out of my Google Account.
If I am not logged into my Google Account, I don’t see Makewebworld on the first page. It only shows when I am logged in.
Social engagement and SEO
Social Engagement is the new shift in SEO.
The search engines are moving toward a non-static ranking system, which will be based on a user and their groups. Google is trying to create a more personal and refined search in which a user has more chance of finding the required information (always a goal for Google).
I’m not saying that on-page SEO and off-page SEO techniques are useless, and only social is in. But the social element has started playing its part in SEO. Google has started mixing social recommendations and their ranked pages in the search results.
Social recommendations were there earlier, but they merely played a part in the rank system. Now it can take you to first page of Google for at least some users or groups.
Why social engagement is important
Why are the search engines making this social transformation? To understand the answers, we need to dig into some stats. If you are using Google Analytics for your blog, you can check the details under the Social tab.
The stats show that people who are socially engaged have much higher page visits and average times on your blog. They also have much lower bounce rates—in fact for Makewebworld I have bounce rates as low as zero.
Go check your stats and see if they’re similar. I expect they are. Google has started taking notice of these stats, since they say that these people like your blog and they want to interact with your blog.
Why wouldn’t their friends like your blog? Why wouldn’t they want to come back in future?
You can check how many social activities happen on your blog, and which content has attracted social activity, from your Google Analytics account.
How can you increase social engagement?
There are many way you can try to increase social engagement on your blog. Main aim is to have readers share your content across the social networks.
Install the Google+ button
If you have not done it yet, you should do it now. Google has already indicated that they are going to use Google+ button for many purposes, and that they’re moving to single account structure.
Google has started using Google+ recommendations in their search results, so if you don’t have the button installed on your blog, you are likely losing some traffic.
It is easy to install Google+ button: check the official page or look up some free plugins to do the job. I’d suggest you treat the Google+ button as a backlink for your blog, because it can rank your blog higher for some people or groups of searchers.
As an author, you should also look for and verify your Google profile. Darren was one of the first few people who verified his account and shared the importance of it on Google+. If you’re looking for a how-to guide, check the Google Webmaster page help.
Install Sharebar
This is another good way to get a few extra social engagements. A basic rule of thumb is that people take action when they’re invited to. Sharebar is a great way to show social buttons all the time.
I know that this is not used on problogger.net, but do they need it? Each post on Problogger gets the required social attention. But if you’re not getting that kind of attention, do some split testing with Sharebar, or install it for a trial period on your blog.
Also, because it floats along the page movement it catches the attention. There are many plugins available like sharebar and you can use any of them.
Use Tweet Old Post and Twitter @Anywhere Plus
These plugins are good for Twitter activities. They really provide a nice and easy way to share your content.
Twitter @Anywhere plus enables the @Anywhere feature to allow readers to share your content easily on Twitter. This plugin utilizes includes easy tweet options for your readers.
Tweet Old Post is a plugin which will tweet your old posts randomly. It has options that allow you to avoid tweeting some content categories or posts, and it’s a really easy way to get some attention to your old content.
One other thing which I would like to point out here is your Twitter handle. Twitter provides a very nice and easy way to remind people to follow you if they tweet your content.
So if you use tweet buttons on your blog, you wanted to make sure that your Twitter handle is included in your tweets. If you have any issues, you can generate the Tweet button code here.
Utilize the Facebook Send button
Almost all blogs have Facebook Like buttons, but do you have Facebook Send button on your blog? Facebook Send is not similar to Facebook Like: Send has more visibility than Like on Facebook. I know that Google does not count Facebook shares in its ranking system, but Google does collect the data—you can see that in your analytics account.
They have started using the Google+ Shares and you never know when they will decide to start using the Facebook Shares. Shares have their own benefits in providing links and traffic to your blog, but they might have other benefits later on.
So what are you doing for Social Engagement on your blog? Let’s share and see how we can benefit from this shift.
Sanjeev currently writes at Make Web World and offers his latest ebook “5 steps to WordPress Blog” for free, you can get the ebook by subscribing here or can connect with him at Google Plus.
Originally at: Blog Tips at ProBlogger
Social Engagement is the Way Forward for SEO
“
(Via ProBlogger Blog Tips.)
Building A Simple Website
Building a simple website today is as easy as baking a pie.
That’s why there are millions of websites out there and thousands of new ones going up every day. But how many of those sites actually get traffic. Anyone can put up a website but it takes some skill to get on the first page of Google, or Yahoo, or any of the other internet portals.
Most of us don’t have the time to learn the skills necessary to have a successful website. Some people spend months, even years trying to get it right. Most fail and give up which why there are millions of websites that go unattended until their time expires. Also, why build a website just for information. Why not build a business site that earns an income and provides information.
Through trial and error and a lot of wasted time, I settled on Site Build It! to build my websites. They offer an all in one process, tools, and the guidance to help you succeed.
The process is simplified to such a degree that success (i.e., profits, not the mere presence of a Web site) is achievable even for a beginner. For an experienced person, achieving success is even smoother. SBI! really does change lives.
Yes, there are easier ways to build a Web site. However, online profits require more than just having a collection of Web pages. SBI! includes all the tools and a proven process required to build a long-term, profitable e-business.
You get more than just a “site builder.” You don’t need to worry about looking for separate hosting, paying for a separate keyword research tool, handling site submissions, integrating autoresponders, etc., etc. See the full list of features here.
SBI! removes the technical barriers allowing you to keep your attention on building your business. Many functions are completely automated. You don’t need to know anything upfront about building a Web site in order to succeed. The tedious, “under-the-hood” stuff is handled automatically so you can focus on other important business-building activities.
SBI! is the only product that takes the time to prepare you to build a profitable business, before you jump into building your site. For the beginner, your learning curve will be shorter and you’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are, you are guided all the way until you succeed.
The Action Guide presents a step-by-step process, presented in both written and video formats. All you have to do is follow it. Really! The most successful SBI! owners say “all they did was follow the Guide.” They don’t get sidetracked, or have to guess at what to do next. SBI!’s guided approach helps you reach your goals.
Continuous mentoring via the Action Guide and online help is always available. Learn by reading (written guide) or watching (video guide)! You are carefully guided every step of the way, which make success that much more do-able. Advanced help is also available (when you are ready for it), all designed to save you time and keep you moving forward.
SBI! comes with unlimited Customer Support. SBI! owners often call it the best they’ve ever experienced. And the SBI! Forums complete the picture. They are the most friendly, help-and-be-helped set of e-business forums in the world.
And, you know what else is great about SBi? You can earn top commissions as an affiliate, and feel comfortable in knowing that you are representing a top notch, reputable company.
Click on this link for more information:
http://www.sitesell.com/Gary201.html
A Practical and Profitable Approach To Article Marketing
Every Internet marketer at some point has given article marketing a try. Even today, after so many years, article marketing is one of the most widely used forms of online promotions that Internet marketers swear by. The world and the internet are driven by content, and that is how you can use it to your advantage if you know how. Learn how you can generate thousands of quality backlinks to your sites using the great power of Article Marketing Robot which is the best article submitter.
Article marketing has really just exploded in the past two to three years, and so what you need to do is basically have all your ducks lined up. Your articles need to be well-researched and written, and being unique really does not need to be said, at this point.
You cannot afford to lose anyone in the early stages of your article, so be sure your introduction paragraph is tight and compelling. If someone is interested in your article, they will do a quick scan of the beginning and see if it grabs them. Be sure to have a solid summary in place because some percentage of people do base a decision on it. Each article directory will have short instructions for their summary requirements, so be sure to check them out. You can elegantly and forcefully write a summary paragraph that makes people just have to see what your article is all about.
Be sure to avoid making people get antsy to know what your article is saying, so put some words to that affect in your intro paragraph. After you have written enough articles, then all of those considerations will be second nature. The best article submission and syndication network is called Unique Article Wizard and it will allow you to create thousands of backlinks to your sites in a short period of time.
Each article you write must be concentrated on only one topic at a time. More than one topic will totally confuse people. The more focused your article is, the higher will be your click through rate to your website. Your article will not have clarity or a clearly defined purpose when you include more than one central topical theme. This way all your articles will be interesting to read and won’t bore the readers. You know what we mean by keeping an article to one topic only. We feel that some people may lose their way, so to speak, and get off into a tangent as their mind wanders while they are writing.
There is still a lot of life in article marketing, and it will never get worn out because it has always been there. Part of the great appeal of article marketing is that it hardly costs anything to start except your time. So there is nothing stopping you except yourself; it is a great opportunity for you. You never know what may happen, and you can succeed with it.
Be sure to read all about plastic storage cabinet on my site and find the best plastic storage cabinet deals.
Who Would I Trust To Guide Me As An Affiliate Marketer
Who would I trust to train me as a beginning affiliate marketer. They’re are so many, so called, gurus!
I haven’t had experience with everyone, which would be almost impossible, but I have with a few.
Here’s who I would trust so far:
Chris Farrell
Rich Schefren
Allen Gardyne
Rosiland Gardener
Adam Short
Mack Michaels
This is a short list, but the only ones I have had any luck with so far. I am sure there are others. I am also sure there are just as many others you should not trust.
You can spend a lot of money and waste a lot of time learning affiliate marketing. If you just focused on the people I mentioned above, you would learn everything you needed to know about affiliate marketing and not lose your home in the process.
My recommendation – Start with Chris Farrell to learn the basics, Rosiland Gardener to become a WordPress expert, Adam Short to get up some quick niche websites, Mack Michaels to market them, and then Rich Schefren when you start to become successful. I use Allen Gardyne for information at this point, but I like him and what he has to say.
Boost Your Web Site Traffic
You can expand your website traffic right now. Pay per click is the obvious solution but that would be too easy, so let’s look at some free ways of boosting your traffic. Blogging is the most obvious example and if you don’t already own a blog you can set one up today for zero cost. You can manage to effectively broadcast your posts containing keywords from your text by using the ping services. These services will give your link due publicity among blog directories and sites. Though you can get an instant hit in one day, your website traffic will expand only when you do it consistently.
Post on Forums – there is a forum out there for most subjects and you can usually register for free. If you want to find benefiting forums, search on Google using your keyword and the word forum and then check the results to choose from. You are not allowed to blatantly promote in your forum post but if you write sensible posts, offer help and advise others as well as commenting on popular threads you are likely to get people check out your site and this can happen for free on the same day.
Article writing – for quality monitoring purposes, some article directories run through it before posting while others do not so you can find an article with a link to your site the same day. Other people pick up on them and put them on your site all with your author bio box at the bottom linking to your site.
Digg it – Digg is a great site for posting small snippets or synopsis of your blog post, article post or matter from your web site. All too soon this appears on their celebrated and prominent pages, again offering a potential lift to your website traffic.
Email your list – do you expect us to believe that you do not have a list as yet? It is amazing that lots of people on the web have not framed up their own email list. The advantage of having a list is that it enables you to arrange previously composed messages and send out mass emails at any time calling them to visit your site and benefit from the latest special offers or suggestions and thus improve your website traffic in no time.
Joint venture may sometimes succeed in a day but not at another time. If you receive an announcement from another website related to your subject then you can offer something significant to them and their customers as well. Obviously, you would offer some advantage – send a free report, a product and the list owner and you would share the profit. Traffic to their web site is increased by some people by maintaining thousands of names in their lists.
To get all the latest tips, tricks, and tactics about Unique content generator, be sure to visit us at Unique content generator
Killer Squeeze Pages
Killer Squeeze Pages is a new program I am trying from Ken Walker. It’ a complete package of squeeze pages with a video, and several follow up emails. The only thing I have to do is upload the pages to my site, load the emails in my Aweber auto-responder, and bring on the traffic, then they go on autopilot. To keep things simple, I am creating sub-domains to run them on. My primary source of traffic will be from article marketing. This looks like a great program and was recommended by Chris Farrell, an online marketer I trust. Click on the image below to see a video of the squeeze page.
Staying Motivated Enough To Make Money Online
When I was 17 years old I began studying “How To Make Money Online,” on google. I was heading into senior year, and contemplating the limitations in my life that my friends didn’t have, I was determined to make something far more of myself with just the things I had.
What started with only the willpower and belief I had in myself turned into the launch pad for all my dreams to come true. I walked the halls of my high school daily with a large secret on my shoulders. My secret job. My secret dreams to grow to be the Champion I promised somebody I would become. This job was going to be the financial freedom I usually wanted for my family. It would be the exit path to becoming the Hero I usually wanted to be.
Google Adsense was the beginning of my endeavors online. However I didn’t make much with them. It wasn’t until I came across a video of an honest man, reviewing how one company changed his life. It was affiliate marketing, and so I began my journey to be who I set out to be.
Yes, there were times of suffering on the way. I had days where I sat in front of the computer for hours at a time, lost and frustrated. Times where I pounded my fist on the desk and threw my hands up and put my head down in despair. It wasn’t straightforward, but I started a home business and began to make money online.[youtube:nKdQD359ANY?fs=1;[link:How To Make Money Online From Home];http://www.youtube.com/watch?v=nKdQD359ANY?fs=1&feature=related]
Now I have proof to show for my accomplishments as a teenager who started his own home business on the internet. I don’t have much to say about it, but I will tell you, that you too can duplicate my success online.
Now I have proof to show for my accomplishments as a teenager who started his own home business on the internet. I do not have much to say about it, but I will tell you, that you too can duplicate my success online.
I believe I have not truly succeeded unless I support others succeed as well. Fortunately, my line of work spells this out precisely as I’ve said it you. As an affiliate marketer, I make much more money when my team does.
That has been one of the truest blessings of being an affiliate of GDI. My job is helping other people succeed. I make more money when my team does. I am very confident in my future, there is always a great reward after the time of struggling. Hard work always pays off, so please believe in yourself and do what you set out to do.
I personally recommend GDI Global Domains International if you want to earn money from home. It’s a top paying affiliate program with a great product and low cost. Discover more about it on my Global Domains International website.
Redirect Affiliate Links For Better Tracking & Control
If you want to keep better track of your links, have more control over necessary changes to your links and possibly even have more clicks on your affiliate links, you should be redirecting your affiliate links.
This means where your affiliate link may look like:
http://gypsy7.maverick66.hop.clickbank.net
You can change it to a link coming from your own website like:
http://www.affiliatetraining101.com/maverickmoneymakers.html
There are a number of reasons to redirect your link and here are a few:
Many affiliate links are long and they can actually break into 2 lines if you’re sending them in an email. Once they break up like that, your readers won’t be able to click through.
Sometimes affiliate programs change their links or even shut down. Our programs are going to be here for a long time, but always be safe with your affiliate links as a matter of practice and redirect them. That means if you ever need to make changes to your link, you can simply make the change from your redirected link, instead of trying to find where you placed all those links on your website and in your emails.
If a link is showing as coming from your site, your readers might be more likely to click on it than if they see a long strange affiliate link direct from the program. You can even name your file something creative or descriptive (ex. mydomain.com/must-have-toy.html) and your readers might be more likely to click through.
If you redirect your links the way we describe in this tutorial, you’ll be able to log into your website statistics and track click throughs for your links. The affiliate program you are involved with may already provide some of these statistics, but you can track multiple links and get all your data from one place.
It makes it easy to remember your affiliate links for promotions on the fly. Whenever you want to recommend our products, you’ll know your link right away.
How to make your redirected link:
There are a variety of methods to redirect a link, but we’re going to keep it simple and use what is called a javascript redirect.
Create a new blank page for your website. Name the page whatever you’d like (for example: ibf.html).
Remove any HTML code and paste this instead:
<html>
<head><meta http-equiv=”refresh” content=”0;url=http://www.INSERTAFFILIATELINK.com”>
</head>
<body>
</body>
</html>
Be sure to replace http://www.INSERTAFFILIATELINK.com with your full affiliate link.
Test your link to make sure everything is working. Simply type in the location of your new page into your web browser to ensure it is redirecting (ex. type in yourdomain.com/link.html).
